For FMCG distributors

Axum works for brands
that sell through distributors.

You make or distribute food and consumer goods. Your sales move through many distributors, and your invoices arrive on WhatsApp. Axum helps your team with the daily work, and a person decides each action.

Invoices and receipts

Supplier invoices arrive
on WhatsApp.

Invoices and receipts reach your team on WhatsApp. Someone must enter each one in Odoo. The Accountant agent does the first step.

See the Accountant

From a photo to an entry

Your team sends a receipt, an invoice or a payment advice on WhatsApp. The Accountant reads it and prepares the Odoo entry.

A person decides

A person taps Post, Save as draft or Discard. Axum writes nothing to your books before that tap.

Axum flags possible duplicates

Axum compares each invoice with earlier receipts and invoices. It adds a tag to a possible duplicate, so a person can check it.

Dodan Foods

What one food
manufacturer saw.

Dodan Foods sends its receipts and invoices on WhatsApp. These figures come from the Accountant agent. The figures cover 9 August to 5 October 2026.

About a quarter

Only about a quarter of checked entries needed a correction.

About 30 hours a month

The Accountant agent saves Dodan about 30 hours a month. This is an estimate.

Checked entries are the entries that a person accepted, corrected or discarded. The time estimate assumes about 350 receipts a month at 5 minutes each by hand. Your result can be different.

Distributors

A distributor is late
to reorder.

Each distributor has its own reorder rhythm. A late order can mean lost sales. Customer follow-up shows your team who to call first.

See customer follow-up

A rhythm for each regular distributor

For each distributor with enough order history, Axum finds the usual gap between orders. It lists the distributors who are late.

The largest accounts first

The list shows the revenue at risk of each distributor. This is an estimate. The distributor with the highest estimate comes first.

Your team makes the call

If the distributor has a phone number in Odoo, the Contact button opens WhatsApp with a short message ready. Your team reads it and sends it. Axum never sends a message to your distributor.

Demand

See the weekly sales
of each product.

You plan production and stock from weekly sales. Sales and demand shows actual sales beside a forecast.

See sales and demand

Weekly sales for each product

Pick a product and see its weekly sales as a line. The forecast shows direction and rough scale. It is not a promise.

Ask in plain English

Ask Atlas which products sell most or least. Ask which distributors are quiet. Atlas reads your data and changes nothing.

A score for each product

Product health gives a score from 0 to 100 to each product with enough sales history. It compares the product with its own past. If a product has too little data, Axum shows no score.

Set up with your team

Axum sets up the forecast and the product score with your team. They need enough sales history.

The brand

Posts for your
products.

Your brand needs regular posts. The Marketer drafts them. A person approves each one.

See the Marketer

Drafts from your facts

The Marketer drafts posts for your Facebook Page, your Instagram account and your X account. When your brand is active, a campaign post shows a warning on each claim that no approved fact supports.

Publish at the planned time

After an approver approves a post that has a planned time, the Marketer publishes it at that time.

Odoo and WhatsApp

It works with
the tools you use.

Axum does not ask you to move to a new system. It reads from Odoo and it uses WhatsApp.

Odoo

Axum reads your sales and your accounts from Odoo. It writes to Odoo only after a person confirms.

A morning brief on WhatsApp

Axum turns on the morning brief for your organization. Each admin or owner then chooses to receive it. The brief lists the customers to call. It can also show how many receipts wait.

Learn more

Which agents does Axum have?

Read The Axum agents.

How do I send a receipt?

Read Send a receipt to the Accountant.

How do I read the call list?

Read Read the call list.

See it with your own distributors.

Book a demo