1. Connect
An admin or an owner connects a Facebook Page, an Instagram account or an X account on the Channels tab.
Marketer
Posts for your brand.
A person approves each one.
The Marketer agent drafts posts for your Facebook Page, your Instagram account and your X account. Your team checks and approves each post. The Marketer then publishes it at the planned time.
How it works
Six steps.
One approval for you.
The Marketer writes the drafts and runs the checks. A person keeps the final choice.
Book a demo2. Set the brand
Your team writes the brand rules and the approved facts, then makes the brand active. After that, Axum checks each claim in a post against those facts.
3. Draft
The Marketer drafts a post for the channel that you choose. Your team can edit each post.
4. Check
Axum checks each post against the rules of the channel and against your approved facts.
5. Approve
An approver includes each post that is ready and approves it. A post with a planned time then waits for that time. A post with no planned time stays approved, and the Marketer does not publish it.
6. Publish
At the planned time, the Marketer checks the post again. It then publishes the post.
Drafts
Three ways
to get a draft.
A person sends each draft for review. The Marketer cannot approve a post. It cannot publish a post that nobody approved.
Write from a brief
Type a short brief. The Marketer writes a caption from it. It uses the facts in the brief. It can also use the facts that your team approved for the Marketer. Axum tells it not to invent results, offers or links.
Talk to the Marketer
Ask the Marketer in chat for an idea or a campaign. For an idea, it saves the idea and drafts no post. For a campaign, it drafts one post for each channel. You can ask it to change the text or the time.
A weekly plan
Axum turns on the weekly plan for your organization. The Marketer then proposes three ideas each week. Your team accepts or skips each idea.
Brand and rules
The Brand & rules tab holds your positioning, your tone, your brand colors and your time zone. It also holds the approved facts.
Facts that back a claim
Your team lists the facts that the Marketer may use. When your brand is active, a campaign post shows a warning on each claim that no approved fact supports. The approver then decides whether to approve the post. An approver cannot approve a standalone post with such a claim.
Images
Your team uploads images to the media library and confirms that the business owns them or has a licence. An admin can also choose an image model. The owner can then ask the Marketer for an image. The cost stays in the monthly budget.
Limits on cost
An admin sets the monthly budget for AI use and a maximum for each request. The Settings tab shows the admin how much of the budget the team used.
Checks
Checks before
the Marketer publishes.
A check that blocks a post stops the approval. In a campaign, the Marketer shows the result of each check on each post.
The text and the media
The post must have text, and the text must fit the limit of the channel. An Instagram post must have a JPEG image.
The account and the time
You must connect the account. If you choose a time, it must not be in the past. The account must stay connected until the Marketer publishes the post.
The claims
When your brand is active, Axum compares each claim in the text with your approved facts. In a campaign, a claim without a fact shows a warning.
A change after approval
If the approver loses access before the planned time, the Marketer does not send the post. If a check fails before the Marketer sends the post, it does not send it.
Channels
Facebook, Instagram
and X.
The Marketer publishes to a Facebook Page, an Instagram account and an X account.
The Marketer posts text to your Page. A post can also carry one JPEG photo.
The Marketer posts one JPEG image with a caption. The Instagram account must be a professional account that you link to a Facebook Page.
Find your Page or account
When you connect, Facebook asks you for access. Axum also asks for business access. This lets Axum list the Pages and the linked Instagram accounts that you manage, including those that a business portfolio owns. You choose the account to connect.
X
The Marketer posts text to your X account. The text must fit the weighted 280-character limit of X. Some characters, for example Chinese or Japanese characters, count as two. A post can also carry one JPEG image.
Who can connect
Only an admin or an owner can connect or disconnect an account. When you disconnect, Axum cancels the posts that wait for that account.
When a send fails
The Marketer sends no post twice.
The Marketer never sends a post again when it cannot be sure what happened.
An unclear answer
If the platform gives no clear answer, the Marketer marks the post as uncertain. It does not send the post again. A person checks the platform.
A busy platform
If the platform refuses the post because of a rate limit, the Marketer waits. It tries to send the post again later.
Learn more in the help center
How do I connect a social account?
Read Connect social accounts.
How do I start a campaign?
Which agents does Axum have?
Read The Axum agents.